Microsoft FAST Search Videos
for Microsoft

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Role: Editor, Line Producer
Role: Editor, Line Producer
Role: Editor, Line Producer
Role: Editor, Line Producer
How do you explain technologies such as content processing and data search technology? And what is more, how do you make the information and explanation interesting and attractive to IT professionals?? Square Tomato Advertising found that “returning to the drawing board” quite literally was one of the best ways to bring such abstract ideas to life. By utilizing a hand drawn style, Square Tomato was able to simplify complex ideas and at the same time keep the material interesting and fun to watch. Three of the above videos produced for Microsoft’s FAST Search division used a hand drawn animation style, and one of the videos used a slightly more slick vector art animation style. It was a lot of fun helping them come to life, from concept to completion. This project was completed with, and while employed at, The Garrigan Lyman Group.